Intended for:

For managers of companies and organizations who want to make more active use of digital communication opportunities.

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Challenge:

Several components are important for the existence of a successful organization.

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You have to create an attractive product or service, you have to create resources and attract a team to deliver that product or service, you have to manage the production processes on a daily basis and much more. However, creating a great product is not enough without thinking about how to communicate it to Customers.

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How to ensure effective communication of your products and services?

Often the only realistic answer is to take advantage of the ever-expanding possibilities of digital communication. But how to do it practically?

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The good news is that there is a practical solution to this challenge! True, more nuanced questions need to be answered on the way to it. What are the most important digital communication tools? What makes digital platforms different? How to assess the current situation? How to create a digital marketing strategy? How to start using digital marketing? How to target messages? How to choose goals and measure results? How to practically organize the implementation of digital marketing?

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Answers to these questions - in the seminar "Digital communication" by Jānis Poļas.

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Benefits of the course:

Strengthened participants' ability to use digital communication tools with:

• a general overview of the digital communication industry in 2023;

• examined the most important directions of digital communication, platforms, tools and scenarios of their use;

• analysis ofin-house andoutsourcing work organization principles to cover the organization's digital communication needs;

• practical tools for measuring the performance and competition of digital communication, which will help to make decisions about the future course of action.

Jānis Polis