top of page
digimarket3.jpg

Digital communication

Date: Continued application | Time:13:30-17:30 | Place: Online Learning | Membership fees: 495 EUR + VAT

Intended for:


For managers of companies and organizations who want to make more active use of digital communication opportunities.

Challenge:

 

Several components are important for the existence of a successful organization.

You have to create an attractive product or service, you have to create resources and attract a team to deliver that product or service, you have to manage the production processes on a daily basis and much more. However, creating a great product is not enough without thinking about how to communicate it to Customers.

How to ensure effective communication of your products and services?

 

Often the only realistic answer is to take advantage of the ever-expanding possibilities of digital communication. But how to do it practically?

The good news is that there is a practical solution to this challenge! True, more nuanced questions need to be answered on the way to it. What are the most important digital communication tools? What makes digital platforms different? How to assess the current situation? How to create a digital marketing strategy? How to start using digital marketing? How to target messages? How to choose goals and measure results? How to practically organize the implementation of digital marketing?

Answers to these questions - in the seminar "Digital communication" by Jānis Poļas.

Benefits of the course:


Strengthened participants' ability to use digital communication tools with:

  • a general overview of the digital communication industry in 2023;

  • examined the most important directions of digital communication, platforms, tools and scenarios of their use;

  • analysis ofin-house andoutsourcing work organization principles to cover the organization's digital communication needs;

  • practical tools for measuring the performance and competition of digital communication, which will help to make decisions about the future course of action.

Janis_Polis.png

Jānis Polis

  • Head of sales and marketing of digital marketing agency Top Media.

  • He was the marketing manager of the business technology company Digital Mind.

  • Was digital director of media agency Mindshare Malaysia.
    Introduced digital services in 3 Latvian media agencies.

  • Guest lecturer at universities on digital marketing topics.

  • Opinion leader on the topic of fake news in the Latvian media

Program:

4 Online Training Sessions | 16 academic hours

Session I

DIGITALGENERAL MARKETING DIRECTIONS

4 academic hours

TRAINING CONTENT

Introduction. Why do we need digital communication?

  • Participants' questions, "order" for the course

Digital communication in 2023

  • Different directions and their advantages

New platforms and their principles of operation

  • How to choose the right one for your organization

Digital communication in practice

  • Measurements, Goals, Assistants

Typical challenges of organizations

  • Resources, skills, priorities

EXERCISES

Current events:

Why would digital communication be useful? What are the difficulties in using it?

Homework:

Assessment of digital competence (according to the template)

Session II

STRATEGY

CONTENTS

ORGANIZATION

4 academic hours

TRAINING CONTENT

Strategy based on situational analysis

  • Active listening in audits

Content creation

  • Defining topics and Legal sources

Content delivery

  • Outbox and Social Network Algorithms

Measuring return

  • What result will help earn?

Process assurance

  • Internal and external assistants on how to estimate how much it will cost

EXERCISES

Exercise:

Evaluation of competitors' activities

 

Exercise:

Current topics for the target audience

Exercise:

Finding and using legal materials

Homework:

Development of social media guidelines (according to the template)

Session III

CAMPAIGNS

MEASURING RESULTS

4 academic hours

TRAINING CONTENT

Advertising pricing principles and models

  • CPM, CPC, CPA: what and why to choose

Search marketing - how to be found

  • Differences between SEM and SEO

Automation of advertising campaigns

  • Artificial intelligence for finding customers

Creating visual and video ads

  • How to make? What must be included?

Performance measurement and KPIs

  • What indicators to pay attention to?

EXERCISES

Exercise:

Defining the company's priority keywords

 

Exercise:

Google Analytics report analysis, conclusions

Exercise:

Important questions before you start advertising

Homework:

Work assignment for an outsourcing service provider

Session IV

PRACTICAL EXPERIENCE

4 academic hours

TRAINING CONTENT

Presentation of participants' practical experience

  • Successes and challenges

Questions and challenges in practical implementation

  • Analysis of the situation, recommendations

Appropriate budgeting

  • Opportunities/Goals/Competitors, etc. approach

Ideas and plans for future DM activities

  • Steps/Terms/Helpers

EXERCISES

Exercise:

Presentation of practical examples of experience (5 minutes)

 

Exercise:

Plan of future DM activities 

register.jpg

Registration:

Paldies par reģistrēšanos!

bottom of page