Storytelling
Date: Continued application | Time: 13:30-17:00 | Place: Online Learning | Membership fees: 195 EUR + VAT
Intended for:
For experts, managers and leaders to improve communication efficiency.
Challenge:
The modern education system teaches analytical, sometimes also called critical thinking. What do people who went to school do in their life? Analyze and criticize!
In order for such a thinking person to accept the message, he needs detailed information and also sufficient time to process this information. However, the pace of life is becoming faster, the amount of actual information is increasing in a geometric progression, and the decisions to be explained are becoming more and more complex. There is never complete information, and the time for its thorough analysis is even rarer!
How to present and justify each piece of news to another slowly analyzing audience?
The solution is provided by the story method practiced by our ancestors, which also expresses the fairy tales enjoyed in our childhood. Storytelling conveys a message without challenging or trying to force the critical mind of an analytical thinker!
However, an Effective Story is not random, it has internal regularities.
How to create and tell an effective Story?
More details about this - Kārlis Apkalns in the seminar "Storytelling" on the developing entertainment format.
Kārlis Apkalns
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MBA (Riga Business School).
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Latvia's TOP business trainer, has created seminars on 20+ topics.
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Trained the administrative teams of the Bank of Latvia and the University of Latvia, the State Revenue Service, Latvenergo, the highest level leaders, Latvia's leading start-up companies and teams of 400 other organizations.
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Similar trainings have been conducted by Latvijas banka, Emergn, Schneider Electric, Latvenergo, AstraZeneca, Visma, infogr.am, etc. teams.
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Works with Riga Business School students.
Program:
2 Online Training Sessions | 8 academic hours
Session I
THE AIM
STRUCTURE
PRINCIPLES
4 academic hours
TRAINING CONTENT
Story in communication
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What is it? When is it worth using?
Effective Story Structure
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How to create a Story? How to tell the story?
Examples of stories
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In Words, Pictures, Parables, Development, Video
Principles of Effective Stories
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80/20, Visualizations, details, etc.
EXERCISES
Vitest:
Story - Business card
Homework:
A story with a specific purpose
Session II
SOURCES
DELIVERY
SCENES
4 academic hours
TRAINING CONTENT
Building stories
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What can serve as a source of inspiration?
Presentation technique
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How to be easy to understand and effective?
Stories of participants' homework
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What can we learn from a colleague?
Popular Story Plots
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How to achieve an emotional trigger?
EXERCISES
Exercise:
Express-Story with a drawn goal for a child or a colleague
Reviews:
